Today, every business needs to have a website that potential clients can easily access. However, just because people visit your website doesn’t necessarily mean they will become leads. Follow these seven tips to increase the number of website visitors who provide their information.

1. Focus on Content

Unless you have high-quality content that appeals to your target market’s needs, online visitors will not be interested in your services. Marketing strategies such as search engine optimization and pay per click ads are helpful, but ultimately, your content needs to be engaging, informative, and relevant.

2. Focus on Presentation

The appearance of your pop-up box or other email collection tools matter. Explain why your clients should supply their contact information. Make sure the tool is part of your website; clients avoid giving their information to sources that appear to be spam.

3. Focus on Organization

Don’t overwhelm clients by requesting all of their information at once. The first part of the form should ask for their name and email. If you want more information, such as the company URL, then a request for additional information should appear after they click “submit” or “next.”

4. Focus on Design

Experiment with different ways to make your forms stand out to potential leads. Instead of using a generic word such as “submit” for your call-to-action button, use a word or phrase that ties directly into the service you provide. Phrases such as “Tell me more” and “I want to get started” are good options. Consider adding drop-down menus or fill-in-the-blank forms to guide your clients into providing you more information.

5. Focus on Research

Clients like to see that you’re educated about the services you provide. Include links to case studies that are relevant to your company and suggest they read them before giving you their information.

6. Focus on Profiles

Not every online user is a good client. By calculating the lead scores of potential clients and conducting research into what the highest scorers want, you can target your marketing to clients who are the best fit for your company.

7. Focus on Gratitude

Don’t forget to thank clients for filling out your form. A thank-you page not only reflects client appreciation, but it’s also a location where you can share more information about your company, such as personal details or exciting statistics.

Take a hands-on approach to online marketing by increasing your appeal to leads in these ways.