Staying up-to-date with the latest digital marketing strategies is pertinent for small businesses to build a competitive advantage. However, as small businesses face challenges in hiring in-house marketers, they can use basic principles to beat their competition.

Less Is More

Instead of diving into every social media platform, focus attention on those you can master. By using this technique, you will be less overwhelmed and able to maintain consistency in SEO, blogging, and user following.

Find Your Place in Social Media

In addition to ease-of-use, you should evaluate which platform is going to engage your target audience. Use personalization to engage with your consumers and deliver a high level of attraction.

Influencer Marketing

Guest blogging has its importance, but influencer marketing is a powerful tool when used correctly. Influencer marketing commonly involves paying a social media influencer in your niche to be a spokesperson for your business instead of marketing to your audience directly. This person typically possesses a high degree of knowledge within their niche and can, therefore, command an impressive social influence within their respective circle.

The Coveted Email List

Email marketing is an effective way to turn cold prospects into paying customers. Cultivating an email list gives you great control over your marketing campaign. Many email services provide email segmentation to deliver the right content to a distinct audience. Most competitors tend to focus on social media while ignoring email marketing, so this tip can set you apart.

80/20 Rule for Content

80% of your success will come from 20% of your efforts. This means you should ensure 80% of your content offers value, while 20% is promotional. A good part of the content should be fresh, relevant, timely, solve real problems, and communicate value to your audience.

Use SEO at the Right Time

SEO remains one of the best ways to drive traffic to your website. However, your SEO strategy should be long-term, keeping in mind that results will not be instant. You can work with an SEO specialist to help you make the most of this strategy.

Learn When to Use Paid Advertising

Paid advertising helps to attract more traffic, making it a great tool during the early stages of the campaign. However, you will need to strengthen the efforts with a sales funnel and SEO strategy. This will ensure you realize more sales and not just more traffic.

Enhance the User Experience

Small businesses should work on enhancing the user experience through the content on their site, effective communication channels, an intuitive user interface, and the website’s loading speed.