While paid advertising has, for a long time, been a befitting customer acquisition tactic, times have changed. Today’s customers will not be won over using obtrusive ads and other marketing techniques that feel spammy and underhanded. Rather, they are on...
Effective marketing and public relations are integral to the success of any small business. However, some business owners face a dilemma when deciding whether to do this work themselves or have an experienced marketing firm handle these tasks. Although doing...
Staying up-to-date with the latest digital marketing strategies is pertinent for small businesses to build a competitive advantage. However, as small businesses face challenges in hiring in-house marketers, they can use basic principles to beat their competition. Less Is More...
Instagram is joining the likes of other social media networks and apps that feature unique messaging services, thanks to the new Threads app. Threads is designed to pair with Instagram and offer many of the same popular features provided by...
Brands have been integrated into mainstream society in a way that makes it difficult for consumers to know which are authentic and which are not. As a result, consumers are requiring brands to be more responsible. This is somewhat difficult...
In digital marketing, you must be aware of the impact interface changes to social media platforms can have on your marketing campaigns. For example, YouTube removed the ability to “dislike” posts a few years ago, and it undoubtedly had an...
Since the start of modern-day online advertising, Pay-Per-Click (PPC) advertising has ruled the roost. Understanding the right PPC metrics will help you determine the value of this investment and how to prioritize your advertising efforts. The amount of data available...
Market research can help you gain in-depth insights into your target audience’s needs and expectations. This information can be key for understanding who will benefit from your products or services, what gap the products fill, and how to set yourself...
Instagram can be a useful platform for engaging with clients and generating inbound leads for your business. However, this social media innovation is very different from the tried-and-true Facebook. Knowing the best ways to engage with your audience can make...
LinkedIn is experiencing a record high with more than 600 million users. Although the platform falls short of user volumes boasted by other social media platforms, like Instagram and Facebook, it has a unique niche among professionals. 94% of B2B...