Instagram can be a useful platform for engaging with clients and generating inbound leads for your business. However, this social media innovation is very different from the tried-and-true Facebook. Knowing the best ways to engage with your audience can make...
LinkedIn is experiencing a record high with more than 600 million users. Although the platform falls short of user volumes boasted by other social media platforms, like Instagram and Facebook, it has a unique niche among professionals. 94% of B2B...
With all of the blood, sweat, and tears you put into your business, you want it to thrive and grow. So what is the best way to protect your company brand? Use brand guidelines. They will help you maintain, and...
Email marketing is a successful marketing tactic with personalized and precise targeting. Effective email marketing can transform your marketing strategy. Here are some major benefits of email marketing campaigns. More Leads An easy email opt-in process will help you build...
YouTube has become a powerhouse in digital media since its inception in 2005. YouTube is a global leader among search engines and stands out with engaging visual content. According to Our World in Data, YouTube has over 1.5 billion users, which makes...
Content marketing includes a multi-level strategy across your marketing campaigns. Content marketing covers any information you are sharing online, whether on your website, social media pages, or via a print campaign. You should think beyond blogs and social media posts...
Multichannel marketing is the implementation of a single strategy published on a variety of platforms. This can be as simple as integrating email marketing into your existing PPC campaign. Before you get started, the most important thing to ask yourself...
Lead generation is a brilliant facet of digital marketing that can help grow your business. It is not an easy task, so lead generation is often outsourced to experts and agencies. That being said, there are lead generation tasks that...
You’ve created a compelling blog and now you need to draw in viewers. Here are some effective methods to increase your blog’s readership. Use Dynamic Headlines Due to the overwhelming quantity of content on the internet, readers learn to skim...
Instagram is known for changing how we view marketing. With every new update comes new ways to track your marketing efforts. Businesses are able to track their impressions, reaches, website clicks, profile views, followers and actions taken on posts and...