Instagram is joining the likes of other social media networks and apps that feature unique messaging services, thanks to the new Threads app. Threads is designed to pair with Instagram and offer many of the same popular features provided by...
Brands have been integrated into mainstream society in a way that makes it difficult for consumers to know which are authentic and which are not. As a result, consumers are requiring brands to be more responsible. This is somewhat difficult...
In digital marketing, you must be aware of the impact interface changes to social media platforms can have on your marketing campaigns. For example, YouTube removed the ability to “dislike” posts a few years ago, and it undoubtedly had an...
Since the start of modern-day online advertising, Pay-Per-Click (PPC) advertising has ruled the roost. Understanding the right PPC metrics will help you determine the value of this investment and how to prioritize your advertising efforts. The amount of data available...
Market research can help you gain in-depth insights into your target audience’s needs and expectations. This information can be key for understanding who will benefit from your products or services, what gap the products fill, and how to set yourself...
Instagram can be a useful platform for engaging with clients and generating inbound leads for your business. However, this social media innovation is very different from the tried-and-true Facebook. Knowing the best ways to engage with your audience can make...
LinkedIn is experiencing a record high with more than 600 million users. Although the platform falls short of user volumes boasted by other social media platforms, like Instagram and Facebook, it has a unique niche among professionals. 94% of B2B...
With all of the blood, sweat, and tears you put into your business, you want it to thrive and grow. So what is the best way to protect your company brand? Use brand guidelines. They will help you maintain, and...
Email marketing is a successful marketing tactic with personalized and precise targeting. Effective email marketing can transform your marketing strategy. Here are some major benefits of email marketing campaigns. More Leads An easy email opt-in process will help you build...
YouTube has become a powerhouse in digital media since its inception in 2005. YouTube is a global leader among search engines and stands out with engaging visual content. According to Our World in Data, YouTube has over 1.5 billion users, which makes...