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Content marketing includes a multi-level strategy across your marketing campaigns. Content marketing covers any information you are sharing online, whether on your website, social media pages, or via a print campaign. You should think beyond blogs and social media posts...
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Multichannel marketing is the implementation of a single strategy published on a variety of platforms. This can be as simple as integrating email marketing into your existing PPC campaign. Before you get started, the most important thing to ask yourself...
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Lead generation is a brilliant facet of digital marketing that can help grow your business. It is not an easy task, so lead generation is often outsourced to experts and agencies. That being said, there are lead generation tasks that...
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You’ve created a compelling blog and now you need to draw in viewers. Here are some effective methods to increase your blog’s readership. Use Dynamic Headlines Due to the overwhelming quantity of content on the internet, readers learn to skim...
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Instagram is known for changing how we view marketing. With every new update comes new ways to track your marketing efforts. Businesses are able to track their impressions, reaches, website clicks, profile views, followers and actions taken on posts and...
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If you follow social media trends, you’ve heard about influencers and how valuable they can be in spreading the word about a particular brand to their millions of followers. In some cases, an endorsement is completely organic, such as a...
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Although TV advertising still works to a limited extent, statistics show that online advertising is becoming much more widespread and effective.  An increased number of viewers are shifting their attention from traditional TV viewing to internet streaming platforms. Here are...
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Are you ready to learn how to perform SEO for a business with multiple locations? It’s easier than you may think. You’ll have to develop a plan, but even just a little time and patience can lead to profit from...
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It’s surprising that not every tech company uses social media marketing. Because of those that do have several advantages over their competition. This article lists several of those benefits. Advantage 1: Attract Funding If your business is on the hunt...
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Attractive and functional web design is crucial for the success of your company’s digital marketing efforts. Potential customers look for quality web design that is responsive, easy to navigate, visually engaging and informative. Here are some reasons why you should...
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