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If you follow social media trends, you’ve heard about influencers and how valuable they can be in spreading the word about a particular brand to their millions of followers. In some cases, an endorsement is completely organic, such as a...
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Although TV advertising still works to a limited extent, statistics show that online advertising is becoming much more widespread and effective.  An increased number of viewers are shifting their attention from traditional TV viewing to internet streaming platforms. Here are...
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Are you ready to learn how to perform SEO for a business with multiple locations? It’s easier than you may think. You’ll have to develop a plan, but even just a little time and patience can lead to profit from...
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It’s surprising that not every tech company uses social media marketing. Because of those that do have several advantages over their competition. This article lists several of those benefits. Advantage 1: Attract Funding If your business is on the hunt...
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Attractive and functional web design is crucial for the success of your company’s digital marketing efforts. Potential customers look for quality web design that is responsive, easy to navigate, visually engaging and informative. Here are some reasons why you should...
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A good social media marketing campaign will make use of several different channels to spread your company’s message. However, some advice applies to all channels. This article provides general tips to improve your marketing content, regardless of the platform. Consistency...
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Other social media outlets such as Facebook and Instagram may appear more popular, but among business professionals, LinkedIn is growing rapidly. Over 500 million people now use LinkedIn, which makes it a valuable addition to your company’s marketing strategy. Here...
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As you contemplate the objectives you have for your business, it may seem as though true success involves taking a conventional trajectory. You may believe your primary goal should be to appeal to as many people as possible. To ensure...
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Your digital brand strategy is vital to your company’s marketing efforts as well as its online presence and reputation. To build an optimal digital brand strategy, follow these best practices. Identify Your Brand’s Purpose Identifying your brand’s purpose will help...
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Because display ads are not aimed at searchers actively seeking products or services, it is difficult to inspire interest in them. However, despite the difficulties of competing with online content and other ads that often clutter web pages, it’s possible...
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