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SEO: To risk or not to risk, that is the question. The answer is… take wise risks. In today’s digital world, being found by search engines (and thus by customers) is crucial to business survival and growth. In turn, SEO...
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To get the most out of your pay-per-click (PPC) marketing strategy, it is essential to make sure your content is working in synergy with your marketing goals. This article provides some tips on how to do just that. Tip 1:...
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When your website growth isn’t meeting your expectations, it might be time to think about a pay-per-click (PPC) campaign. However, if your business and website aren’t prepared for a PPC campaign, it won’t be profitable. Spend your marketing dollars wisely...
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The main reason content marketing should never be overlooked in today’s business world is that consumers have come to expect and rely on it for many of their informational needs and sometimes even for entertainment purposes. Good web content can...
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Lots of marketing personnel have questioned the value and the ROI of using Analytics, and some have a number of serious questions about the usefulness and the cost of implementing a good program of Analytics. Here are answers to some...
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If you’re responsible for creating content for your website, you might feel as if you run out of ideas before you run out of days each month. Content writing can be a challenge, but it doesn’t have to be. Here...
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Investing in dynamic brand identity is repaid tenfold in customer loyalty and new leads. It involves a grasp of marketing fundamentals, an awareness of customer experience, an emotional bonding with your clients, a compelling narrative, and a willingness to continually...
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