When it comes to marketing your business, your content plays a substantial role. While it might not always be possible to produce brand new content for every post, the goodnews is, you don’t have to. Instead, you can save time on content marketing by repurposing your existing content.
Transform a Blog Post into an Infographic
Infographics condense a lot of information into a more easy-to-digest image. Studies have found that 84% of businesses believe infographics are a beneficial addition to their content marketing strategy. They’re easy to create and distribute. They can be added to emails or posted on social media (which can then be shared by your followers). To create a successful infographic, outline the information you want to present and keep text to a minimum. Use only the most important points you want to convey.
Create a Video from Written Content
Video content is rising in popularity. You can take advantage of this by turning some of your blog posts into informational videos. Choose your top-performing posts and pick the most effective platform. You can post videos on your website, as well as social platforms. Longer videos may perform better on YouTube while shorter ones do well on Instagram.
Incorporate User Generated Content
Your users can provide you with some of the best content. If they’re satisfied with a product or service, they’ll likely post about their experience on social media. They may even tag you in the comments. You can use this content and post it to your website or social media profiles. Just be sure to ask the user first and provide proper credit.
Post Parts of Your Blogs to Social Media
Sharing your content on social media can be an effective strategy if done properly. Frequency matters, but you don’t want to share the exact same piece of information on repeat. You can repost the same blog segment, but use varying sections with each post. This will help keep your posts from looking repetitive and boring.
Create a Survey
Conduct a poll or survey on your social media page and create a study. This tactic is also an excellent way to pinpoint common complaints. Just make sure you’re clear about why you’re surveying in the first place.
As a business owner, you have numerous options for repurposing your existing content and making it work for your content marketing strategy. Don’t be afraid to get creative. At the same time, be mindful of the reactions from your audience. This will help you determine the forms of content that have the most positive impact for your business.