Use Email Marketing to Stand Out in Inboxes

These days people are inundated with advertising. Consequently, spam might be the first thing that comes to mind when you hear the words “email marketing”. In reality, a well-crafted message can turn a one-time buyer into a loyal customer. In fact, email marketing can yield exceptional results because it is targeted, manageable, and easily accessible. As individuals progress through the customer journey, emails can be aligned with each stage and persona to obtain the most value from every touchpoint. Omni Creative Insights will design a well thought-out email strategy to keep your existing subscribers engaged while moving new prospects closer to conversion.

Avoid Getting Tossed in the Trash

Undoubtedly, there are still those who view email campaigns as an annoyance. Therefore, email etiquette must be emphasized when using this style of marketing. Omni Creative Insights will represent your business with a tactful approach to ensure your campaign is well received. Content, timing and purpose are all equally important for a campaign to be successful. Applying segmentation and personalization also helps to diminish the spam stigma by supplying relevant information to distinct audiences. Finally, it can be a great way to boost the effectiveness of other complementary marketing tactics such as:

  • Content Marketing
  • Social Media Marketing
  • Website Design

Never fear the spam filter again. Call Omni Creative Insights to drive actionable email marketing for your business today.